The Iran conflict has driven European gas prices up over 60% in a matter of weeks. Meanwhile, the equivalent of Portugal’s annual electricity consumption is wasted by Europeans on standby power alone.
We urgently need mass adoption of smart, efficient energy – across the EU and with our partners around the world.
Companies like 1KOMMA5, Enpal, OctopusEnergy and Tibber prove consumers get on board when the product is right. What we need now is a recycling-like movement – regulatory incentives, cross-industry collaboration, public campaigns, and social nudges that move adoption from millions to hundreds of millions.
These 10 slides are about what it would take to make smart energy the default choice – for everyone.
I don’t work in the industry and have no skin in the game, beyond wanting this solved in my lifetime – and promoting a cause that’s both commercially savvy and hopeful.
In a pretty dark world, this may also be the unifying project we need – something a farmer, a city renter, a business owner, and an eco warrior could all get behind.
If not now – when?
If not us – who?
KOTOMIN 