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Preemptive Customer Care is a strategic approach to designing customer journeys that not only delivers the best possible experience TODAY, but also proactively eliminates potential FUTURE points of disappointment before they occur. By anticipating customer needs and addressing issues before they arise, 
this approach fosters long-term satisfaction, trust and loyalty.
  • BRAND STRATEGY

Preemptive Customer Care – Customer Experience a Step Ahead

  • by Emil Kotomin
  • Posted on 12 March 202512 March 2025
The luxury of having an opinion: why Brunello Cucinelli grows 12% when Gucci shrinks by 25%
  • BRAND STRATEGY

The luxury of having an opinion

  • by Emil Kotomin
  • Posted on 11 December 2024
  • BRAND STRATEGY

Building More Prosperous, Entrepreneurial and Sustainable Organisations With AI

  • by Emil Kotomin
  • Posted on 14 October 202414 October 2024
  • BRAND STRATEGY

Elevating the Luxury Experience With AI: Product Support

  • by Emil Kotomin
  • Posted on 23 May 202424 June 2024
  • ESSAYS

Why Small Models are the Future of AI

  • by Emil Kotomin
  • Posted on 28 April 202428 April 2024
Digital Ecosystems Take Over the Services Industry; Are You Ready?
  • BRAND STRATEGY

Digital Ecosystems Take Over the Service Industry; Are You Ready?

  • by Emil Kotomin
  • Posted on 12 December 201830 January 2021
  • CUSTOMER EXPERIENCE

Luxury: 5 trends in 30 Seconds

  • by Emil Kotomin
  • Posted on 5 February 201711 December 2020
  • CUSTOMER EXPERIENCE

Matchmaking for foodies: how OpenTable & Resy could make every lunch an adventure

  • by Emil Kotomin
  • Posted on 22 January 201711 December 2020
  • CUSTOMER EXPERIENCE

How the collaboration of business and public sectors could transform our parks

  • by Emil Kotomin
  • Posted on 10 April 201624 March 2021
  • CUSTOMER EXPERIENCE

How commercial airlines could improve customer experience

  • by Emil Kotomin
  • Posted on 5 April 201624 March 2021

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  • BRAND STRATEGY
  • CUSTOMER EXPERIENCE
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  • OPERATIONAL CULTURE
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