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  • CUSTOMER EXPERIENCE

Luxury Code: Developing Successful Premium AI Products

  • by Emil Kotomin
  • Posted on 30 January 2026
  • BRAND STRATEGY

On’s Case For Those, Who Don’t Give a Squirrel’s Dick About Running

  • by Emil Kotomin
  • Posted on 28 December 202530 January 2026
  • BRAND STRATEGY

The New Gucci Experience

  • by Emil Kotomin
  • Posted on 30 November 202530 January 2026
Preemptive Customer Care is a strategic approach to designing customer journeys that not only delivers the best possible experience TODAY, but also proactively eliminates potential FUTURE points of disappointment before they occur. By anticipating customer needs and addressing issues before they arise, 
this approach fosters long-term satisfaction, trust and loyalty.
  • BRAND STRATEGY

Preemptive Customer Care – Customer Experience a Step Ahead

  • by Emil Kotomin
  • Posted on 12 March 202512 March 2025
  • BRAND STRATEGY

The Devil Wears Silk Briefs

  • by Emil Kotomin
  • Posted on 7 March 20257 March 2025
  • BRAND STRATEGY

Elevating the Luxury Experience With AI: Product Support

  • by Emil Kotomin
  • Posted on 23 May 202424 June 2024
  • CUSTOMER EXPERIENCE

Matchmaking for foodies: how OpenTable & Resy could make every lunch an adventure

  • by Emil Kotomin
  • Posted on 22 January 201711 December 2020
  • BRAND STRATEGY

3 Rules of customer-centric communications

  • by Emil Kotomin
  • Posted on 16 January 201711 December 2020
  • CUSTOMER EXPERIENCE

What if luxury embraced change?

  • by Emil Kotomin
  • Posted on 28 March 201624 March 2021
  • BRAND STRATEGY

People v Lands’ End

  • by Emil Kotomin
  • Posted on 16 March 201611 December 2020

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