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CX for land & cloud

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Tag: fashion

Preemptive Customer Care is a strategic approach to designing customer journeys that not only delivers the best possible experience TODAY, but also proactively eliminates potential FUTURE points of disappointment before they occur. By anticipating customer needs and addressing issues before they arise, 
this approach fosters long-term satisfaction, trust and loyalty.
  • BRAND STRATEGY

Preemptive Customer Care – Customer Experience a Step Ahead

  • by Emil Kotomin
  • Posted on 12 March 202512 March 2025
The luxury of having an opinion: why Brunello Cucinelli grows 12% when Gucci shrinks by 25%
  • BRAND STRATEGY

The luxury of having an opinion

  • by Emil Kotomin
  • Posted on 11 December 2024
  • CUSTOMER EXPERIENCE

What if luxury embraced change?

  • by Emil Kotomin
  • Posted on 28 March 201624 March 2021
  • BRAND STRATEGY

People v Lands’ End

  • by Emil Kotomin
  • Posted on 16 March 201611 December 2020
  • CUSTOMER EXPERIENCE

A Few Words About Luxury

  • by Emil Kotomin
  • Posted on 26 May 2015

Topics

  • BRAND STRATEGY
  • CUSTOMER EXPERIENCE
  • ESSAYS
  • OPERATIONAL CULTURE
  • TECHNOLOGY
  • UNSOLICITED
  • UX
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