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Tag: business strategy

Preemptive Customer Care is a strategic approach to designing customer journeys that not only delivers the best possible experience TODAY, but also proactively eliminates potential FUTURE points of disappointment before they occur. By anticipating customer needs and addressing issues before they arise, 
this approach fosters long-term satisfaction, trust and loyalty.
  • BRAND STRATEGY

Preemptive Customer Care – Customer Experience a Step Ahead

  • by Emil Kotomin
  • Posted on 12 March 202512 March 2025
  • BRAND STRATEGY

The Devil Wears Silk Briefs

  • by Emil Kotomin
  • Posted on 7 March 20257 March 2025
The luxury of having an opinion: why Brunello Cucinelli grows 12% when Gucci shrinks by 25%
  • BRAND STRATEGY

The luxury of having an opinion

  • by Emil Kotomin
  • Posted on 11 December 2024
  • BRAND STRATEGY

Building More Prosperous, Entrepreneurial and Sustainable Organisations With AI

  • by Emil Kotomin
  • Posted on 14 October 202414 October 2024
  • BRAND STRATEGY

Organisations in 2023: Hybrid work is here to stay

  • by Emil Kotomin
  • Posted on 4 October 202328 April 2024
  • BRAND STRATEGY

UNSOLICITED: How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Shot

  • by Emil Kotomin
  • Posted on 26 August 20203 February 2021
  • BRAND STRATEGY

UNSOLICITED: How Lululemon Could Use Mirror To Produce the Best Fitting Apparel In the World

  • by Emil Kotomin
  • Posted on 26 August 20203 February 2021
  • ESSAYS

Will Remote Working Drastically Expand Talent Pools?

  • by Emil Kotomin
  • Posted on 25 April 202024 March 2021
  • CUSTOMER EXPERIENCE

Matchmaking for foodies: how OpenTable & Resy could make every lunch an adventure

  • by Emil Kotomin
  • Posted on 22 January 201711 December 2020
  • CUSTOMER EXPERIENCE

How we could improve luxury car retail

  • by Emil Kotomin
  • Posted on 3 May 201611 December 2020

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  • BRAND STRATEGY
  • CUSTOMER EXPERIENCE
  • ESSAYS
  • OPERATIONAL CULTURE
  • TECHNOLOGY
  • UNSOLICITED
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