BRAND STRATEGY UNSOLICITED: How Swarovski Could Become a Modern Luxury Brand by Emil Kotomin Posted on 27 August 202025 September 2023
BRAND STRATEGY UNSOLICITED: How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Shot by Emil Kotomin Posted on 26 August 20203 February 2021
BRAND STRATEGY Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty by Emil Kotomin Posted on 26 August 202024 March 2021
CUSTOMER EXPERIENCE Evolve or Die: How Traditional Retailers Could Disrupt the Game to Remain Relevant by Emil Kotomin Posted on 30 May 201724 March 2021
CUSTOMER EXPERIENCE Wellness Vodka – The Concept by Emil Kotomin Posted on 26 April 20173 October 2023
BRAND STRATEGY How Nike and Adidas Create Hype Through Scarcity by Emil Kotomin Posted on 19 March 201711 December 2020
CUSTOMER EXPERIENCE 3 Rules of customer-centric PHYSICAL environments by Emil Kotomin Posted on 31 January 201711 December 2020
CUSTOMER EXPERIENCE Trees, houses & hotels: how Alphabet inc. could enter the physical realm by Emil Kotomin Posted on 4 June 201611 December 2020
BRAND STRATEGY How brands could get better at storytelling by Emil Kotomin Posted on 9 May 201611 December 2020
CUSTOMER EXPERIENCE How the collaboration of business and public sectors could transform our parks by Emil Kotomin Posted on 10 April 201624 March 2021
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