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Tag: BRAND STRATEGY

Preemptive Customer Care is a strategic approach to designing customer journeys that not only delivers the best possible experience TODAY, but also proactively eliminates potential FUTURE points of disappointment before they occur. By anticipating customer needs and addressing issues before they arise, 
this approach fosters long-term satisfaction, trust and loyalty.
  • BRAND STRATEGY

Preemptive Customer Care – Customer Experience a Step Ahead

  • by Emil Kotomin
  • Posted on 12 March 202512 March 2025
The luxury of having an opinion: why Brunello Cucinelli grows 12% when Gucci shrinks by 25%
  • BRAND STRATEGY

The luxury of having an opinion

  • by Emil Kotomin
  • Posted on 11 December 2024
  • BRAND STRATEGY

From Moats to Mazes: Protecting a Business at the Age of AI

  • by Emil Kotomin
  • Posted on 27 July 202427 July 2024
  • BRAND STRATEGY

Elevating the Luxury Experience With AI: Product Support

  • by Emil Kotomin
  • Posted on 23 May 202424 June 2024
  • BRAND STRATEGY

UNSOLICITED: Bang and Olufsen

  • by Emil Kotomin
  • Posted on 10 March 202111 March 2021
  • BRAND STRATEGY

UNSOLICITED: Tiffany & Co.

  • by Emil Kotomin
  • Posted on 10 February 202118 February 2021
  • BRAND STRATEGY

UNSOLICITED: LVMH+

  • by Emil Kotomin
  • Posted on 1 February 202124 March 2021
  • BRAND STRATEGY

UNSOLICITED: How Swarovski Could Become a Modern Luxury Brand

  • by Emil Kotomin
  • Posted on 27 August 202025 September 2023
  • BRAND STRATEGY

UNSOLICITED: How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Shot

  • by Emil Kotomin
  • Posted on 26 August 20203 February 2021
  • BRAND STRATEGY

Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty

  • by Emil Kotomin
  • Posted on 26 August 202024 March 2021

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Topics

  • BRAND STRATEGY
  • CUSTOMER EXPERIENCE
  • ESSAYS
  • OPERATIONAL CULTURE
  • TECHNOLOGY
  • UNSOLICITED
  • UX
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