Whatever one may think of putting Demna Gvasalia in charge of creative at Gucci, it was a bold choice. But what if the much needed pivot extended beyond design?
What if Gucci re-defined how we perceive, experience, and purchase luxury fashion? The way Apple re-defined consumer electronics 24 years ago.
Gucci could
– Pivot to client-focused communications
– Reimagine retail
– Solve second life
– Introduce preemptive care
– Build a real community and
– Create new product categories
A crisis is a terrible thing to waste. Gucci is in a unique position, has unique talent, to do what most companies wouldn’t or couldn’t.
It doesn’t have to be a dramatic overnight transformation, but, well-planned, it’d produce a flywheel that would create new revenue streams, generate brand value, win new customers, increase loyalty among the current ones, and make the company less exposed to market fluctuations and mad-king events.
KOTOMIN 